Tell Me Something Joe

If your every trying to be persuade to by something, a person might be influenced by a advertising. The most effective way to advertize is through television's commericals. The best commericals usually come on during the Superbowl which really has to relation to products. According to the Nielsen ratings, the 2010 Superbowl had average audience of over 106.5 millions U.S. viewers. Some of those people are watching the Superbowl solely for the commericals. Prices for a 30 second commerical can cost millions of dollars. Expected commerical cost for this up coming year are estimated at $2.6 million. The commerical can be promising and worth its cost in the end.

Superbowl commercials gained populairty in the early 70s when football great Joe Namath paired up with sexy Farrah Fawcett in a shaving cream commerical. (Namath and Fawcett 1973)This would set the bar for good commericals but is nothing that compares to the 1984 ad. Apple would create a commerical so good that it would only air twice. This commerical would be the one to introduce the Apple Macintosh to the world, two days after the Superbowl. The commerical's estimated cost was around $1.5 million. (Macintosh Arrival) Not all Superbowl commericals are successful. The 1990 Nissan 300ZX Twin Turbo was said to promote street racing. Because of complaints, the ad was only ran once. It was a great commerical and if it was that fast I would buy the car. The ad would later be reran in 1995 with a little twist to it. (Twin Turbo Drag) Now what's a commerial without McDonalds, Micheal Jordan, and Larry Bird. Probably the most funniset occured in 1993, when basketball greats Larry Bird and Michael Jordan played for a Big Mac. They shot some ridiculous shots, check it out. (Jordan vs. Bird)

As soon as the century mark came around, beer companies would take over the Superbowl commerical industry. I think Budweiser and Bud Light are competiting aganist each other for some reason. Recently, they have had some of the best commericals. It is almost impossible not to laugh at a Bud Light commercial. THe ones in 2010 took the show by themselves. The list goes on with these commercials.

Advertising is about picking the right time and place to run a commerical. A company trying to sell beer would not run a beer ad on a cartoon network nor would a company trying to keep people from watching violence would run in ad during a boxing match. Also, time is key. A company would not spend millions of dollars to run a commercial that came on at 3 o'clock in the morning. How many people could that possibly reach? At least during the Superbowl, millions are watching. Not all commercial need to be shown during the Superbowl. These two final commericals is why I eat and drink these two products. Not really, but the commerical are funny. The last one is a Superbowl ad for 2008.(Swear Jar- Bud Light)  (Dortitos Crystal Ball)