Monday, November 1, 2010

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When I think of public relations, the movie Hancock comes to mind. Here you have a disgraced superhero who nobody likes. He goes around destroying things because of laziness and carelessness. In one scene he derails and destroys a whole train car just to save a person. One person in the scene asked him why he just didn't pick up the car and fly up which made more sense. At the same time he meets a Public Relations (PR) consultant named Ray. Ray helps turn the hated superhero into an actual hero. Someone who people will cheer for or to be happy when he arrives. He went from zero to hero.
Public relations representatives do things like they did for Hancock. Even the biggest companies and the most popular celebrities mess up from time to time. The almighty Kobe Bryant got himself involved in a little case back in 2003 where he was supposedly involved with some woman. I'm sure some team consultant help him build his image back after that. In 2003-04, people were calling him a rapist even though he was never proved to be guilty. Still, he lost the majority of his million dollar endorsements. Later in the future, he would regain some of those endorsements.
I kind of see PR reps as spin doctors. The only thing is that the spin doctor make the truth to be some sort of positive for the individual or company. Bill Clinton needed both when he was found to have used marijuana. PR reps and spin doctors would come up with the "... I did not inhale" part. We all now, how could you not inhale? PR reps don't only fix things but they also provide a future consequence if something were to happen. Every company has one, even the government. They are like the voice for the public or the people. Just know, if a person is ever in trouble with the media, chances are that a PR rep can help that person out.

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